EmSense has created a breakthrough quantitative method for understanding when and how packaging is noticed and how that viewing engages and impacts shoppers. EmSense overlays bio-sensory data for cognition and emotion onto state-of-the-art eye tracking, linking each element viewed with the shoppers’ corresponding visceral reactions. Bio-sensory responses are further evaluated in the context of purchase behavior and purchase intent, along with standard and custom diagnostic measures.
EmSense can test packaging in all forms - rough drawings, photographic images, prototype mock-ups, etc. - and in both stand-alone and category context - simulated shelf placement, actual in-store shopping, virtual store simulations and package usage experience.
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