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Driving Immersive Online Experiences
EmSense has created a cutting-edge quantitative method for precisely understanding where users are looking on a web page and their corresponding emotional and cognitive responses. EmSense integrates bio-sensory data for cognition and emotion with state-of-the-art eye tracking, linking each element of a web-site viewed with the viewers’ corresponding visceral reactions. Bio-sensory responses are further evaluated in the context of specific tasks.

EmSense can test various types of websites for usability, engagement, purchase behavior and advertisement effectiveness.


Key Features:
  • Wireless, unobtrusive, EmSense headset (EmBand™)
  • Measures Positive/Negative Emotion & Cognitive Engagement
  • Stationary eye tracking
  • Quantitative sample sizes; n=100+

Key Deliverables:
  • Areas of Interest (AOI’s): Where specifically do a website’s users spend time looking?
  • Cognition Intensity: Which elements of the website engage viewers in active thought?
  • Emotion Intensity: Which areas of the site elicit positive/negative emotions?
  • What tasks are easily completed or difficult to do?
  • Which areas of the website present a barrier to purchase? Where do users drop out?
  • Standard and custom survey diagnostics
  • Comparison of performance versus competition

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