With EmSense In-Store research, marketers can understand the visceral drivers of purchase or rejection. EmSense captures the emotional and cognitive engagement of shoppers as they maneuver through store aisles, encounter signage and POS, engage with store personnel, scan categories, examine packages and make purchase decisions. EmSense incorporates mobile eye-tracking to capture where shoppers’ eyes naturally wander, enabling a truly natural shopper experience.

Key Deliverables:
Key deliverables include the EmSense Shopper Purchase Profile™, the EmSense Purchase Funnel™ and heat maps for Visual Attention, Cognitive Engagement and Emotion.  Decision models identify how the shopper response corresponds to the success or failure of products and categories at retail. EmSense In-Store research provides an in-depth understanding of a product’s or category’s strengths and opportunities, providing actionable insight to manufacturers and retailers alike:

• Shopper Purchase Profile™: How does the shopper feel throughout the shopping journey?
• Purchase Funnel™: How do shoppers behave? Why do they abandon the purchase process?
• Consideration Cluster™: Which products are in your shopper’s consideration set? Which aren’t?
• Purchase Decision Model: Which products are most and least effective at converting purchases?
• Brand-Experience: How does the shoppers’ experience with your brand compare to competition?
• Product fixations, emotion/cognition maps: What do shoppers look at? How long? How do they respond?
• Standard and custom survey diagnostics