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A New Depth of Understanding
EmSense offers a dramatic breakthrough in the understanding of how television and all 360° advertising impacts consumers through brainwave and physiological response patterns. Zeroing in on the most critical aspects of advertising response – Cognitive Engagement and Emotion - EmSense provides quantitative guidance for evaluating and optimizing the impact of advertising on your audience.

EmSense delivers the most comprehensive measurement of how communications impact consumers and specifically, what can be improved to turn an average advertisement into a top performer. The EmBand™ provides specific feedback on an advertisement’s characters, music, voiceovers, product demos - - virtually any specific ad element.

Key Features:
  • Wireless, unobtrusive, EmSense headset (EmBand™)
  • Measures Positive/Negative Emotion & Cognitive Engagement
  • Broad normative database; 150,000+ ad views
  • “Uber Norms” includes two years of Cannes & Effie winners
  • Quantitative sample sizes; n=150+; Test/re-test validity
  • Test both finished and unfinished ad copy
  • Custom and Omnibus Tests
  • Sub-group analysis
  • Eye Tracking for print, outdoor, Internet, P-O-P , etc.
Key Deliverables:
  • Five Key Indicators of Efficacy™ - for normative performance evaluations
  • Scene Study Diagnostics™ - links individual scenes with bio-sensory response
  • BrandScape™- identifies the power of branding
  • Standard & custom survey diagnostics
  • Comparison of performance versus competition


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