Elissa Moses
Chief Analytics Officer
Elissa is an industry leader in Strategic Planning and Market Research, with broad experience that includes Philips as SVP of Global Consumer Strategy and Intelligence, DMB&B as SVP, Head of Strategic Planning, Grey, as EVP, Managing Partner and The BrainWaves Group, as founder and Managing Partner. Throughout her career, Elissa has developed strategies for such elite companies as Coca-Cola, P&G, AT&T, Gillette, Unilever, Kraft and Mars. She is the author of the primer on marketing to teenagers, The $100 Billion Allowance: Accessing the Global Teen Market, a frequent speaker at conferences and universities, past President of the Copy Research Council, and a reviewer for the Journal of Advertising Research.
Sue Nosworthy
Senior Vice President, European Research Director
Sue brings 30 years of international experience spanning brand and product development, brand positioning, communication evaluation and market segmentation. She has conducted research in over 50 countries worldwide and speaks German and Spanish fluently. Sue’s focus is on delivering integrated insights to clients while expanding the company’s neurometric research offerings throughout Europe. Previously, Sue was Global Account Director and Global Insights Director at TNS, London and New York. Earlier, she held senior positions at NFO, MBL Group and the British Market Research Bureau. She has been a member of the ESOMAR Council for six years, currently serves as ESOMAR Vice President, and is a member of the British Market Research Society.
Pamela Rogers
VP, Director of Research
Pam is a Consumer Insights industry veteran with over 25 years of experience. Her background includes senior management positions at Synovate and Walker Information, as well as strategic planning and account management roles at FCB, DDB Needham, and Wells Rich Greene advertising. As owner of her own qualitative consulting business, Pamela Rogers Research, Pamela specialized in packaging development, concept testing and advertising. Her category specialties include tech/telecom, electronics, beverages, health & beauty, and pharmaceuticals. Pamela holds a BA in Psychology and an MBA in Marketing from Indiana University, with graduate work in Psychology at New York University and advanced research training from The Burke Institute.
Maria Domoslawska
Vice President, Digital and Media Research
Maria’s background spans online media measurement, advertising, product development, brand positioning and customer satisfaction research in the digital media space. Prior to joining EmSense, Maria was Director of Research at Tribal Fusion, where she led strategic market research initiatives throughout the company’s US, European and Australian networks. Maria holds a Bachelor of Liberal Arts in Extension Studies, Cum Laude from Harvard University and a Master of Polish Philology, Honors from University of Wroclaw, Poland.
Jessica Reiter
Director of Market Research
Jessica is a top expert in applying neuroscience to the shopper experience. Prior to EmSense, Jessica served as Research Director at Cannondale Associates, a research-based sales and marketing consulting firm focusing on shopper and retailer insights and category management. There, she consulted for blue-chip companies across all major CPG categories including beverages, cereal, confections, frozen meals, home care, personal care, pet care and salty snacks as well as across retail channels including club, convenience, grocery, mass, home improvement, and specialty. She began her career at Newell-Rubbermaid and received her BS in Business from Boston University.
Jennifer Morales Keller
Director of Market Research
With 15 years experience in quantitative and qualitative research at C&R, TNS, Lightspeed and Socratic Technologies, she has managed a wide range of consumer projects spanning shopper insights, package testing, new product innovation and concept development. In her previous position at C&R Research, Jennifer also co-created the shopper insights division, ShopperEyes®. |
|
Management
