A Window into the Mind of the Consumer
Marketers have long desired a quantitative means for reliably gauging visceral consumer response to their marketing efforts. Traditional methods such as surveys and focus groups have widely acknowledged limitations. The problem is that these approaches do not effectively capture Engagement and Emotion, the two most critical drivers of purchase impact. Moreover, traditional methods suffer from the need to rely upon the consumer’s ability – or inability – to accurately explain reactions, feelings and preferences. EmSense provides marketers with a window into the mind of the consumer with a scientifically validated, quantitatively based means of bio-sensory measurement.
Unfiltered Measurement of Consumer Response
For the first time, marketers and market researchers can gain direct access to consumers’ Cognitive Engagement and Emotional Responses to advertising, concepts, packaging, in-store and online marketing. This is made possible through the EmSense neuromeasurement devices, the first ever scalable, non-invasive physiological and brainwave measurement technology - made specifically for market research.
EmBand™ and EmBand 24™ provide quantitative metrics and breakthrough insights that assist marketers in optimizing campaign strategy and tactics. Moreover, both devices are completely comfortable for consumers to wear and non-biasing to research.
World-Class Clients
EmSense works with over 80 client companies representing hundreds of leading brands from around the globe. Client product categories span: household, food, beverage, personal care, auto, electronics, pharmaceuticals, publishing, financial services, retail, fast food, entertainment, telecom, technology and others.
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EmSense offers a 360° product line that enables marketers to assess all consumer touchpoints:
EmSense also offers integrated products through its partnerships with premier market research firms.
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The Largest Neuromarketing
Database in the World
EmSense has tested over 50,000 people using its neuromeasurement devices and created an unsurpassed bio-sensory database of responses to advertising, packaging and content.
- For TV advertising, EmSense has over 225,000 impressions across more than 1,500 ads.
- Additionally, EmSense has created databases of Effie and Cannes winning ads to model the difference between average and great advertising.
- Combining EmBand headsets with mobile eye tracking EmSense has tested over 3000 real shoppers in real retail environments.
These data allow EmSense to not only measure, but benchmark the actual performance of every element of a client’s communications platform. |
Anytime, Anywhere…
The portability and ease-of-use of the EmBand™ enables robust sample sizes, insuring statistical validity and real-world actionability of results. With:
- Global deployment capability
- Quantitative samples
- Test/re-test reliability
- Scientific credibility
- Largest database of bio-sensory norms in the world
EmSense is uniquely positioned to deliver insights that will positively impact Marketing ROI.
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